LinkedIn profiles resemble professional resumes in that they provide access to endorsements, recommendations and external links to images, videos, documents and websites.
Searchable by keywords, applicant tracking systems often utilize keyword searching algorithms that look for specific skills and experience when reviewing profiles.
Identify Your Unique Selling Point
Your LinkedIn profile provides up to 2,000 characters for you to convey your professional narrative. Use it wisely: compose an engaging narrative showcasing your accomplishments and career objectives while using keywords for maximum searchability.
Experience section is your opportunity to expand upon what was included on your resume. Input your current position, employer, years of work experience and duties responsibilities within its fields. Include relevant media such as images, documents presentations or websites which demonstrate your expertise. However be cautious with using unfamiliar terms; overuse could turn away potential employers.
Find what differentiates your business from competitors in your industry - this could include superior quality, faster service or an innovative approach to doing business. Provide testimonials, case studies or client success stories as proof of this USP to build credibility with your audience and reassure them.
Be Specific
Professional LinkedIn profiles serve as digital marketing tools, so the language you use must be as specific and clear as possible when building the Work Experience and Education sections. Recruiters will use keywords you add here to search for talent; therefore it's essential that they align with your target audience and job type.
Don't forget to fill out both the Volunteering and Skills sections, too! These provide an ideal opportunity to demonstrate your community involvement while showcasing your expertise in various industries. Be sure to include both hard and soft skills relevant to your career goals - this way potential employers will get a full picture.
Never forget to set a high-quality cover photo for your profile! This allows you to showcase your personality and share something about yourself that resonates with visitors - for inspiration take a look at Kaitlin Milliken, program manager & content editor of HubSpot!
Be Relevant
LinkedIn profiles that demonstrate expertise on industry trends are an asset to both your career and company. Showcase case studies or write articles on topics you are passionate about to demonstrate this expertise; or comment or share articles which show off your insights and skills to show others your unique perspective.
Make sure your profile is relevant by including keywords in the work experience section, "About" section and headline. Keywords will help ensure higher placement when recruiters search for candidates with specific skills or experience.
Your headline is the first thing people see when visiting your profile, so it should provide an accurate portrayal of who you are professionally. Headline limits should not exceed 120 characters.
Make use of jargon sparingly; overusing industry lingo may turn readers off. If necessary, provide a brief explanation so readers without prior experience with your field can comprehend your message.
Be Enthusiastic
As a professional, your LinkedIn profile provides the perfect opportunity to demonstrate your talents. Furthermore, it demonstrates who you are as an individual while showing employers why you would make an ideal addition to their team.
Begin with an excellent, recent, high-quality headshot that doesn't overdo editing with special effects or filters; keep things clean and simple.
Limit your headline to 120 characters and tell a compelling narrative about the change you have instigated in your past roles, not simply listing their job titles.
Don't be intimidated to add skills. Searchability will benefit greatly from having them included on your profile and you could even build social proof by including recommendations that mention specific abilities.
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